Core Features
Life in the 21st century is global and extremely local at the same time. Our objective is to develop a “skills transfer solution” for both the creation and delivery of content that works at both levels simultaneously. The model integrates 4 key strategic elements:
Mobile Delivery
Leverage ubiquitous cell phones for both capture and delivery. Anyone with a smart phone (or tablet) can shoot, segment, and upload skill bites to our platform – creating and consuming content on the same device. Delivery media is video, audio and / or text.
Micro Content
Micro topics under 3 minutes (“skill bites”) of recorded video (unedited), thereby radically simplifying production and making it easier to reuse skill bites in many different courses and programs. Simplified consumption – “skill bites” are consumed anywhere and everywhere. They can include mini-lectures; case studies; best practices; anecdotes; success stories; etc. Content can also include brief texts, audio, forms, quizzes, documents, or links, e.g.: sample business models; tools, apps, games, templates.
Open Platforms
Proven social media tools and interfaces are effectively integrated into the platform. Strategies 1, 2, and 3 are leveraged to build cross-indexed global and local libraries which can be sliced and diced for a wide range of geographies, industries, and skill levels. Tools are available to build any number of courses by re-sequencing skill bites from the libraries. Features include user rating and selective sponsoring of specific categories and courses.
Community Sourcing
By locals for locals – capturing useful content with simplified tools and processes. Content is segmented into “skill bites”. Creators upload bites into pre-built templates and curricula. Content is cross-indexed, tagged, and searchable (language, geography, industry). The curriculum is expanded to new localities and systematically localized through sponsored and/or volunteer initiatives. The best quality skill bites are selected for national or global programming.
