Key Benefits
Our strategy delivers skills transfer solutions that are easy to access and understand regardless of a person’s prior education or economic well-being. Scalable on a local and global level Highly segment able and localizable to match target audiences Accessible at street and village level Bi-directional: distribute to and capture content from users Multi-directional: facilitate sharing and dialogue between localities Sustainable revenue in long-term and at scale Economical to prototype and...
Core Features
Life in the 21st century is global and extremely local at the same time. Our objective is to develop a “skills transfer solution” for both the creation and delivery of content that works at both levels simultaneously. The model integrates 4 key strategic elements: Mobile Delivery Leverage ubiquitous cell phones for both capture and delivery. Anyone with a smart phone (or tablet) can shoot, segment, and upload skill bites to our platform – creating and consuming content on the same device. Delivery media is video, audio and / or text. Micro Content Micro topics under 3 minutes (“skill bites”) of recorded video (unedited), thereby radically simplifying production and making it easier to reuse skill bites in many different courses and programs. Simplified consumption – “skill bites” are consumed anywhere and everywhere. They can include mini-lectures; case studies; best practices; anecdotes; success stories; etc. Content can also include brief texts, audio, forms, quizzes, documents, or links, e.g.: sample business models; tools, apps, games, templates. Open Platforms Proven social media tools and interfaces are effectively integrated into the platform. Strategies 1, 2, and 3 are leveraged to build cross-indexed global and local libraries which can be sliced and diced for a wide range of geographies, industries, and skill levels. Tools are available to build any number of courses by re-sequencing skill bites from the libraries. Features include user rating and selective sponsoring of specific categories and courses. Community Sourcing By locals for locals – capturing useful content with simplified tools and processes. Content is segmented into “skill bites”. Creators upload bites into pre-built templates and curricula. Content is cross-indexed, tagged, and searchable (language, geography, industry). The curriculum is expanded to new localities and systematically localized through sponsored and/or volunteer initiatives. The best quality skill bites are selected for national or global...
Micro / Mobile Content Strategy
There is a huge and unprecedented opportunity to combine two trends in digital content to broaden and scale our potential audience. With 5.9 billion mobile-cellular subscriptions worldwide, global penetration has reached 87%, and 79% in the developing world. Anyone with a smart phone (or tablet) can create and consume content – text, images, video – on the same device. At the same time, social media is spurring the development of multiple open platforms for sharing “micro content” – small snippets of text, audio, video, images, etc. These represent a perfect format for transferring skills. We can drastically lower production costs, index and reuse “skill bites”, and share content creation with members of the target...