Global Vision
The single most important problem confronting virtually every country and government in the world is the growing number of unemployed and under-employed people who do not earn enough to actually survive from one day to the next. Solving this problem is fairly simple: create more jobs and / or make sure individuals have the skills necessary to satisfy the demands of modern commercial employment. Our focus is to provide a skills transfer environment that will allow everyone to participate in today’s marketplace or in the ideal case, create a person’s own business start up. Top-down skills training programs using traditional teaching methods have a tough time making a global impact, for a number of reasons. Traditional programs are extremely difficult to scale. Target populations are very large yet divided by geography, language, culture. Appropriate content is also segmented by industry, geography, knowledge level. Potential entrepreneurs need motivation and confidence, not just knowledge. Online and mobile tools and technologies are widely available, creating an unprecedented opportunity to build a bottom-up program for skills transfer and entrepreneur support. The project goal is to develop and deploy a scalable methodology and platform for addressing the...
Key Benefits
Our strategy delivers skills transfer solutions that are easy to access and understand regardless of a person’s prior education or economic well-being. Scalable on a local and global level Highly segment able and localizable to match target audiences Accessible at street and village level Bi-directional: distribute to and capture content from users Multi-directional: facilitate sharing and dialogue between localities Sustainable revenue in long-term and at scale Economical to prototype and...
Core Features
Life in the 21st century is global and extremely local at the same time. Our objective is to develop a “skills transfer solution” for both the creation and delivery of content that works at both levels simultaneously. The model integrates 4 key strategic elements: Mobile Delivery Leverage ubiquitous cell phones for both capture and delivery. Anyone with a smart phone (or tablet) can shoot, segment, and upload skill bites to our platform – creating and consuming content on the same device. Delivery media is video, audio and / or text. Micro Content Micro topics under 3 minutes (“skill bites”) of recorded video (unedited), thereby radically simplifying production and making it easier to reuse skill bites in many different courses and programs. Simplified consumption – “skill bites” are consumed anywhere and everywhere. They can include mini-lectures; case studies; best practices; anecdotes; success stories; etc. Content can also include brief texts, audio, forms, quizzes, documents, or links, e.g.: sample business models; tools, apps, games, templates. Open Platforms Proven social media tools and interfaces are effectively integrated into the platform. Strategies 1, 2, and 3 are leveraged to build cross-indexed global and local libraries which can be sliced and diced for a wide range of geographies, industries, and skill levels. Tools are available to build any number of courses by re-sequencing skill bites from the libraries. Features include user rating and selective sponsoring of specific categories and courses. Community Sourcing By locals for locals – capturing useful content with simplified tools and processes. Content is segmented into “skill bites”. Creators upload bites into pre-built templates and curricula. Content is cross-indexed, tagged, and searchable (language, geography, industry). The curriculum is expanded to new localities and systematically localized through sponsored and/or volunteer initiatives. The best quality skill bites are selected for national or global...
Micro / Mobile Content Strategy
There is a huge and unprecedented opportunity to combine two trends in digital content to broaden and scale our potential audience. With 5.9 billion mobile-cellular subscriptions worldwide, global penetration has reached 87%, and 79% in the developing world. Anyone with a smart phone (or tablet) can create and consume content – text, images, video – on the same device. At the same time, social media is spurring the development of multiple open platforms for sharing “micro content” – small snippets of text, audio, video, images, etc. These represent a perfect format for transferring skills. We can drastically lower production costs, index and reuse “skill bites”, and share content creation with members of the target...